Guide to Buying Jewelry — James Allen vs Blue Nile

When it comes to buying jewelry, there are two different types of people: those who prefer to stick to what’s been around for ages and has gained the trust of their customers, and those who don’t mind to try new stores that are rather innovative in comparison.

Of course, one type of person might change to another current of thought out of nowhere, but those who are very involved in purchasing jewelry want to make sure they are investing in something that is worth it.

Comparing James Allen to Blue Nile is pretty much the same situation. Blue Nile is well known for having lots of history in the market as well as a lot of experience when it comes to dealing with customers and their needs, whereas James Allen has started to gain a lot of popularity because of their innovative techniques and its appealing has caught the attention of younger generations.

But there’s a lot of information to consider to properly determine which brand is better, and in this article, I will try to provide as much information as possible regarding this matter, as well as provide useful information that might help you out when it comes to buying jewelry as a beginner.

Consider Your Needs Beforehand

An essential part of determining which brand is better for you is understanding the brands and your very own needs, because, to be honest, is not about which one excels over the other, but which store satisfies your needs the most.

And to determine this, you’ll need to have a solid grasp of what you are looking for, your budget, and whether the store of your interest is capable of delivering exactly what you need, or at least, the closest result.

The prices of stores depend on several factors, but the brand behind the products usually adds a little to the pricing. Of course, it will depend on the product you want to buy, the quality of the materials, and the precious stones in it as well as the design of the jewelry. Still, a lot of stores are well known for having enough variety to please different types of customers, so you shouldn’t worry too much about that.

With that said, you might find that one specific precious stone is much cheaper at one store than in another. You should always be a little aware of these situations, but it is often a matter of branding than anything else.

Researching and Studying Might Be Needed

You might also want to learn how to jewelry like a pro if you believe that the process is important to you and you want to make sure that you are doing things right. A lot of people take things like jewelry very seriously because it is often linked to special occasions, situations, and events that need some sort of gift or commemoration. Engagement rings are a good example of this.

That is why, researching and studying are important: it’ll help you understand jewels much more, and how things like precious stones, metals used, and the designs behind its structure can affect the price of the piece of jewelry.

There are guides online just like this one that you might want to check, but ideally, you should at least try to follow these steps:

1. Never Buy in Your First Visit: It is not wiser to buy a piece of jewelry on your first visit. You should look for something that is similar or equal to what you are expecting to get, look for some alternatives, make sure to take a mental note of the product and how it looks, and then ask for a business card.

Try not to provide any personal or contact information since there’s a chance that the store will use to contact you for deals and new merchandise arriving, so you want to avoid that if you don’t like answering calls like that.

The point of this is that, if you purchase right away from the first store you visit, in your first visit, you’ll lose the chance to compare the products, precious stones, metals, and designs to other competitors. Thus, you might lose on a deal with the very same product in a different store. Also, You can note if the product is being sold for a decent price, or if it is indeed being sold overpriced.

Take in mind that you can also get to know more precious stones, not just diamonds. There’s a misconception in the general population about how pieces of jewelry are always made out for diamonds, whereas there’s a lot of popular and incredibly precious gemstones you can try out, each one with its own personality. In case you are interested, you can check more detailed information over here.

The Online Experience

Purchasing precious rings with diamonds can be difficult when it comes to purchasing online. For people who are unable to visit the physical store, you can always engage in online purchasing, but here’s the thing:  different stores provide different experiences, and it is the same for James Allen and the Blue Nile.

In this matter, Jame Allen’s website might have won the match because of its very meticulous videos showcasing their diamonds. On the other hand, Blue Nile only provides written detailed information about the product, and this might be a bit lacking if you want to know more about the product you want to buy.

Jame Allen’s videos help determine a lot of things that are very important, like a diamond cut, clarity, and much more. It also provides a level of confidence with any potential customer.

Still, if you are about to buy a very expensive product, you should not only physically visit the store, but also hire a diamond appraisal service. By hiring a professional, you’ll make sure you are getting what you want for the right price. A professional will make sure you are getting the right deal for the right price.